![]() "With Shiraz Focus v3, we have combined our rigorous approach to research and development with an understanding of the quality and functionality needed by photographers," continues Shahbazi. Frames and borders can also be added and there are several options for canvas wrapping, including the automatic mirroring of edges, and precise fitting. A text box can be placed anywhere within the file and filled with user text or metadata from an external source, meaning that images can be numbered in sequence or printed with EXIF data. Shiraz Focus v3 adds powerful functionality for photographers and fine artists with a new variable data printing facility. Users can rest assured that the software will help produce images consistent with their expectations, thanks to fully integrated precision colour management." "The faithfulness between the image viewed on the monitor and the printed product is a key to the success of Shiraz Focus and vital for any photographic output. Consequently, Focus is designed to allow users to create high calibre, exhibition quality images through an accessible user interface," explains Shahbazi. "Shiraz Software understands that rich and striking results are paramount to photographers. A queuing function boosts efficiency as it enables operator-free printing across large job clusters, necessitating less manpower and increasing production speeds. This works in conjunction with precision ink allocation to diminish print costs. Recognising the expense incurred through purchasing both inks and substrates, the software features improvements to the nesting tool, whereby images can be automatically positioned with minimal gaps to reduce media waste. Photographers can also take advantage of Shiraz Focus's print management facilities to keep their costs down and reduce production times. Users with any level of print expertise can operate Shiraz Focus v3 in a variety of working environments, using either Macintosh or Windows up to their latest versions. The reliability of Shiraz Focus v3's colour profiling tool also ensures that any images viewed on a monitor will simulate the printed output perfectly. A new component has been added and provides pre-print editing, such as adjustments, filters or effects, while the main application now enables users to save and recall jobs, add a variety of frame and crop marks and apply changes across batches. The latest update to Shiraz Focus provides a raft of image control and production options for photographic and fine art output. It's such a unique product because whilst it meets photographers' needs for refinement and precision it also harnesses the power expected of wide-format RIP software." "We're looking forward to introducing Focus to a new audience. "Photokina is an invaluable platform for imaging professionals and enthusiasts alike to encounter new products, discuss emergent trends within the photographic market and address the manner in which innovation can be driven forward," enthuses Ramin Shahbazi, business development director at Shiraz Software. The company will be demonstrating the versatility of its raster image processing (RIP) software for wide-format photographic and fine art output with OEM partners Fujifilm, Innova and Permajet, as well as on the HP stand (hall 04.1, stand J045) in association with key distributor Kisters AG. London-based imaging software manufacturer Shiraz Software has announced that it will be launching an updated version of its Shiraz Focus package at the forthcoming Photokina show in Cologne, Germany, which is running from September 21st to 26th. ![]() ![]() "Our Fiery XF RIP is widely used in innovative applications everywhere, and by adopting Color Logic's nomenclature, we are helping our customers deliver predictable, high-quality output irrespective of the printing system used." "We believe that special-effect applications such as metallic ink printing present huge growth potential," said Stefan Spiegel, general manager of EFI's inkjet applications group. Widespread use of Color-Logic nomenclature means that graphic designers and printers using a wide variety of processes-including offset, flexo, toner-based digital, and inkjet-can be assured that their designs will be executed properly, particularly on the most modern digital output devices. We are particularly gratified that EFI adopted our naming convention for both silver plus CMYK and white plus CMYK separations. Commenting on the matter, Color-Logic Director of Sales and Marketing Mark Geeves said: "Use of the Color-Logic nomenclature clearly establishes Color-Logic as the standard for metallic printing and special effects. ![]() ![]() Color-Logic has announced that the naming conventions in their Process Metallic Color System have been adopted by EFI for use in the popular EFI Fiery XF RIP. ![]()
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